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Canon Camcorders Active Product Tours

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As the Producer assigned to Canon's camcorder line, I managed SellPoint Active Product Tour (APT) projects for over 30 unique camcorders. APTs include an animated product tour with voice over and music, a 360 degree tour that allows users to inspect the product from all perspectives, product literature, awards, and more! Starting with product photo shoots and writing original scripts, then moving to design and animation, we created compelling tours that improved the effectiveness of Canon’s online product merchandizing across retail channels. One example of a camcorder APT is shown above.