Senior Web Producer, SellPoint, Inc. www.sellpoint.net; 2006 – 2011
Project management of web, rich media and online merchandising solutions for Fortune 500 clients including ASUS, Canon, Hitachi, Iomega, Sage and Sandisk. Leadership of full-service creative development and execution with duties including:

• Project discovery, scoping and proposal development
• Client guidance and relationship building
• Management of cross-functional resources and vendors
• Art direction, visual design and copywriting
• Technical oversight and guidance
• Ensuring quality deliverables, on time and within budget

  Highlights:

• Worked with clients to understand business objectives and experiences with SellPoint offerings and collaborated with SellPoint teams to continuously improve user experience, features and value of products.

• Spearheaded a unique product tour approach, produced for ASUS’ new tablet launch, which received a record 57,550 minutes viewed within the first month.

• Produced over 50 Active Product Tours for Canon, improving the effectiveness of Canon’s online product merchandizing across retail channels.

Senior Designer, Freelance; 2005 – 2011
Design, project management and copyediting of websites, applications, product tours and tutorials, direct response campaigns, flash demos, html emails, newsletters and presentations.

• Designed the EyePACS website and application, an eye picture archive communication system, empowering primary care providers to help prevent diabetic blindness.

• Working closely with product development and sales teams, created product prototypes for companies including Navis and SellPoint.

• Designed and produced websites for nonprofit organizations, such as Save Mount Diablo and The Safety Net, and for-profit corporations including Dave’s Next Move (now Workday).

• Took the creative lead on direct response campaigns for Wells Fargo, Taleo, Yahoo!, Comcast and Activant.

• Updated and unified Wells Fargo Treasury Management’s electronic communications to adhere to new branding and industry best practices.

Multimedia Designer, PeopleSoft, Inc.; 2002 – 2005
Designed and produced websites, html emails, flash animations and presentations as a member of PeopleSoft’s in-house creative team.

• Successfully completed over 250 marketing campaigns.

• Simultaneously supervised multiple major projects, including managing contractors and staff, taking responsibility for project budgets, resources, and schedules.

• Won Telly Award for excellence in website design.

• New York Festival Award recipient for interactive integrated marketing.

Designer/Analyst, Aaron Marcus and Associates, Inc.; 2000
User interface analysis, design and documentation.

• Team member for The Getty’s web site redesign—created a site consisting of 53,742 pages, including 3,255 art objects, 1,500 artist biographies and 1,500 glossary definitions.

Graphic Designer, HyperMedia Group/HMG; 1998 – 2000
User interface and application design for custom developer of educational software.

• Designed innovative user interfaces for Fortune 500 clients, universities and publishing companies, including Houghton Mifflin, Stanford University, Addison Wesley, Lucent Technologies, DFS Limited, and Sprint.

• Won Gold and Silver CINDY design awards.

Junior Graphic Designer, HyperMedia Group/HMG; 1997 – 1998
Production art and coding for custom developer of educational software.

• Created thousands of screens and art assets for educational and training software applications, with translations into as many as 17 languages.

Office and Administrative Assistant, HyperMedia Group/HMG; 1994 – 1997
Administrative support for custom developer of educational software.

• Coordinated administrative functions and supervised office support positions for a company which tripled in size within six months.